Bring in a senior marketing leader part-time — to own positioning, demand and the growth engine — without the cost of a full-time CMO.
An operator who has built demand and brand at real companies — owning strategy and steering execution from week one, not learning your market on your budget.
A few days a week, flexing with your roadmap — you pay for marketing leadership and direction, not a full-time seat you may not need yet.
Screened on real marketing leadership plus a structured work-style assessment, so the person matches how your team and founders actually work.
A fractional Chief Marketing Officer only works if they slot into how your team already operates. Every leader we put forward is screened on track record and run through a structured work-style assessment — powered by JobCannon, our own live assessment platform (1,500+ skills, 2,500+ career profiles). You see how a person actually leads and decides before you hand them a function. Fewer expensive mis-engagements, faster yes/no.
See JobCannon →A fractional CMO is billed as a monthly retainer scaled to the days you need — a fraction of a full-time CMO's comp. We confirm the exact rate on the first call once we understand scope.
An agency executes campaigns; a fractional CMO owns strategy and leads your team and your agencies. Many companies use both — the CMO directs, the agency delivers.
Often. Many teams start fractional to set strategy and hire the team, then either stay fractional or transition to full-time as they scale. You're not locked in.
We reply within one business day with a plan and typically shortlist 2–3 vetted fractional CMOs within days.
Need the work done rather than staffed? We don't just place people — Make It Real also runs the work end to end. Same team, two ways in.
We reply within one business day with a match plan. Monthly retainer scaled to the days you actually need — no full-time exec comp, no long search.
